No matter how rational and high-minded you try to be, you can’t make decision after decision without paying a biological price. It’s different from ordinary physical fatigue — you’re not consciously aware of being tired — but you’re low on mental energy.
The more choices you make throughout the day, the harder each one becomes for your brain, and eventually it looks for shortcuts, usually in either of two very different ways.
One shortcut is to become reckless: to act impulsively instead of expending the energy to first think through the consequences. (Sure, tweet that photo! What could go wrong?)
The other shortcut is the ultimate energy saver: do nothing. Instead of agonizing over decisions, avoid any choice.
This is good to know. Find out more about decision fatigue and how to counteract it in the original article in The New York Times.
Is the typical strategy development process a waste of time? Fact is, the executable ideas are usually the most important thing. It’s what the client cares about most. Do you sometimes wish you spent more time on the ideas and less on preparation?
Learn more about an agile, ship-first approach to strategy in this article by Matt Daniels, Strategist at Undercurrent. Matt describes their new process in detail on a specific 8-week timeline. Good read.
"The speaker, Josh Kaufman, author of The Personal MBA, explains that according to his research, the infamous “10,000 hours to learn anything” is in fact, untrue.
It takes 10,000 hours to become an “expert in an ultra competitive field” but to go from “knowing nothing to being pretty good”, actually takes 20 hours. The equivalent of 45 minutes a day for a month.”
Former Burberry CEO Angela Ahrendts talks about the store of the future in this promo of a partnership between Burberry and Salesforce.com. Really exciting stuff. No wonder that Tim Cook hired Ahrendts as Apple’s new head of retail operations.
"Collaborative consumption" or "the sharing economy" places access above ownership and increases efficiency while decreasing costs.
"You can rent a room to strangers at Airbnb and CouchSurfing. Rent out your only-for-commuting car by the hour at RelayRides or Getaround. Turn your driveway into a cash cow at Park Circa or ParkatmyHouse. Find road-trip partners on Zimride. Find free office space at Loosecubes. Share your sewing machine at Zilok or trade it for an iPod at Swap.com."
As an aspiring advertising strategist / marketing communications planner, it is with a great excitement that I am following what’s happening at the 4A’s Strategy Festival that takes place October 27-29, 2013 in Nashville, TN.
The role of account planning is more complex than ever before. Many strategic competencies are required to craft, understand, measure and optimize an idea in the modern world. User experience, media, analytics and creative technology are just a few examples.
Clients are looking for their agencies to go beyond the creative idea as strategic business partners who can advise them on many aspects of customer engagement.
Which tweets from the conference are your favorites so far?
Two roads diverged in a yellow wood And sorry I could not travel both And be one traveler, long I stood And looked down one as far as I could To where it bent in the undergrowth;
Then took the other, as just as fair And having perhaps the better claim, Because it was grassy and wanted wear; Though as for that, the passing there Had worn them really about the same,
And both that morning equally lay In leaves no step had trodden black. Oh, I kept the first for another day! Yet knowing how way leads on to way, I doubted if I should ever come back.
I shall be telling this with a sigh Somewhere ages and ages hence: Two roads diverged in a wood and I— I took the one less traveled by, And that has made all the difference.
I don’t have enough poetry in my life. Probably many people don’t. I used to enjoy poetry regularly and even write a piece every now and then. Long gone are those times…
I recently finally read this poem—and because I interpreted it differently at first, I decided to share it here on my blog. Of course, it is also because I like the poem and the message it is “hiding.” Maybe you read it already, maybe you haven’t, but based on what I heard, many people misinterpret it. In fact, it is supposed to be among the best-known, most-often-misunderstood poems on the planet.
At the first reading, one might think the poem says how the speaker took the less beaten path and that made all the difference.
Read it once again though and you may realize that is not the case—the speaker admits that both paths were perhaps equally untouched that morning; neither of the roads was less traveled by.
He then goes on to predict that in the future, he shall be saying that he has chosen the less beaten path—meaning that he might be stretching the facts or that he himself will later believe that he has chosen the one less traveled by. It deals with how that moment of decision will look (differently) from a future perspective.
In addition, all the speaker says about the consequences is that it has made all the difference. That can mean both positive and negative.
The Road Not Taken is a poem about choice. It tells one powerful truth about choices: We can always only know the consequences of the choice that we have made. We might sometimes wonder what would life be like, if we decided otherwise; we might play out different scenarios in our heads, but the fact is—we will never know.
There’s another festival that happens every year in Cannes, and it has nothing to do with film. The week-long festival is a chance for ad executives, young professionals and students from all over the world—more than 11,000 this year—to gather and share best practices, hear from the people who are redefining advertising creativity, observe award-winning work, strike business relationships, and indulge in the grandeur of the ultimate off-campus location.
Check out this Special Report by Forbes for photos, interviews with ad executives, CMOs and creatives to gain insights on where is the advertising industry headed.
“I think academic environments are artificial environments. People who succeed there are sort of finely trained, they’re conditioned to succeed in that environment. One of my own frustrations when I was in college and grad school is that you knew the professor was looking for a specific answer. You could figure that out, but it’s much more interesting to solve problems where there isn’t an obvious answer. You want people who like figuring out stuff where there is no obvious answer.”—from an interview with Laszlo Bock, senior vice president of people operations at Google. The New York Times: "In Head-Hunting, Big Data May Not Be Such a Big Deal."
“Sooner or later, the great men turn out to be all alike. They never stop working. They never lose a minute. It is very depressing.”—
V. S. Pritchett
It is depressing. Fortunately, it’s also untrue. Many great men (and women) slacked off occasionally, and some were downright lazy—at least part of the time. Franz Kafka is a good example. … A certain amount of procrastination may be beneficial to the creative process.
“Ultimately, the tools that we choose for any purpose will only be as useful as our ability to use them effectively and to understand what their improved quality means to the way we approach our work (as well as the challenges that led us to seek out these new tools). You can buy a successively more costly and high-quality series of claw hammers until you’ve reached the top of the line, but until you learn how to use them skillfully, you’re going to keep making ugly bird houses.”—Merlin Mann
“Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.”—Muhammad Ali