Nest. GoPro. Beats. Jawbone. Oculus. All hardware companies and each of them accorded multi-billion dollar valuations either in private investment transactions or acquisitions by some of the largest technology companies on the planet.
Two key takeaways:
Hardware is still hard. But it’s getting easier.
"Hardware 2.0" companies have disrupted our notions about the difference between hardware and software with one seamless user experience. We’ve seen this approach work for Apple. I’m not surprised it’s working for other companies as well.
Learn the exact copywriting techniques Apple uses when they create a landing page for a product launch.
This fabulous article on the leadpages blog provides a close look at Apple’s iOS 8 landing page and goes through the essential principles of crafting effective (landing) page copy. Copywriter Will Hoekenga examines Apple’s page piece by piece and explains in detail why its copy works so well.
Many people say that without Steve Jobs, Apple isn’t what it used to be. Of course it is not. The market is evolving and so must Apple. The company’s position is significantly different from what it was ten years ago.
To remain successful, Apple must adapt to new conditions and simply can’t act in a way it did for over a decade. I believe Tim Cook’s decisions and Apple’s recent steps not only make sense, but may even be necessary.
SPEAKING two languages rather than just one has obvious practical benefits in an increasingly globalized world. But in recent years, scientists have begun to show that the advantages of bilingualism are even more fundamental than being able to converse with a wider range of people.
According to a January 2012 Forbes article, nearly 16% of the 400 most affluent Americans do not have a college degree. When one considers the 400 richest people on the entire planet, the percentage of non-college graduates doubles. Shocking? Hardly.
It was in this video from Jeff Shinabarger that I first heard the phrase, “‘Busy’ has become the new ‘Fine’.” As in, when you ask somebody how they were doing, they used to answer, “Fine.” But nowadays, everybody answers, “Busy.”
Marketer can do all of their own advertising faster and cheaper. But they’re entirely too caught up in themselves. … Ad Age is committed to providing you with industry news and information you need to succeed. That’s why we are pleased to offer our readers 7 free articles and blogs at no charge.
Thomas Edison famously said that genius is 99% perspiration, 1% inspiration. But how do you create a space in your head for that 1% to thrive? Steve Coomber explores the creative brain For centuries, inspiration has been the spark that fires up new technologies and launches business empires.
CHICAGO -Celebrated creative shop Crispin Porter + Bogusky CEO Jeff Hicks raised the bar for ad agencies during a packed keynote session Oct. 25 at Forrester’s Consumer Forum 2006 at the Palmer House Hilton. The future of advertising is that there isn’t any.
Scientists have repeatedly shown that there’s a link between sleep deprivation and obesity. When you cut back on sleep, your body produces less leptin, a hormone that helps regulate appetite and metabolism, and more ghrelin, a hormone that stimulates hunger.
Leonard Bernstein once said, “To achieve great things, two things are needed: a plan, and not quite enough time.” Planning is good, but deviating from it is key for blue-sky performance. The question is, what forces us to do this?
No matter how rational and high-minded you try to be, you can’t make decision after decision without paying a biological price. It’s different from ordinary physical fatigue — you’re not consciously aware of being tired — but you’re low on mental energy.
The more choices you make throughout the day, the harder each one becomes for your brain, and eventually it looks for shortcuts, usually in either of two very different ways.
One shortcut is to become reckless: to act impulsively instead of expending the energy to first think through the consequences. (Sure, tweet that photo! What could go wrong?)
The other shortcut is the ultimate energy saver: do nothing. Instead of agonizing over decisions, avoid any choice.
This is good to know. Find out more about decision fatigue and how to counteract it in the original article in The New York Times.
Is the typical strategy development process a waste of time? Fact is, the executable ideas are usually the most important thing. It’s what the client cares about most. Do you sometimes wish you spent more time on the ideas and less on preparation?
Learn more about an agile, ship-first approach to strategy in this article by Matt Daniels, Strategist at Undercurrent. Matt describes their new process in detail on a specific 8-week timeline. Good read.
"The speaker, Josh Kaufman, author of The Personal MBA, explains that according to his research, the infamous “10,000 hours to learn anything” is in fact, untrue.
It takes 10,000 hours to become an “expert in an ultra competitive field” but to go from “knowing nothing to being pretty good”, actually takes 20 hours. The equivalent of 45 minutes a day for a month.”
Former Burberry CEO Angela Ahrendts talks about the store of the future in this promo of a partnership between Burberry and Salesforce.com. Really exciting stuff. No wonder that Tim Cook hired Ahrendts as Apple’s new head of retail operations.
"Collaborative consumption" or "the sharing economy" places access above ownership and increases efficiency while decreasing costs.
"You can rent a room to strangers at Airbnb and CouchSurfing. Rent out your only-for-commuting car by the hour at RelayRides or Getaround. Turn your driveway into a cash cow at Park Circa or ParkatmyHouse. Find road-trip partners on Zimride. Find free office space at Loosecubes. Share your sewing machine at Zilok or trade it for an iPod at Swap.com."
As an aspiring advertising strategist / marketing communications planner, it is with a great excitement that I am following what’s happening at the 4A’s Strategy Festival that takes place October 27-29, 2013 in Nashville, TN.
The role of account planning is more complex than ever before. Many strategic competencies are required to craft, understand, measure and optimize an idea in the modern world. User experience, media, analytics and creative technology are just a few examples.
Clients are looking for their agencies to go beyond the creative idea as strategic business partners who can advise them on many aspects of customer engagement.
Which tweets from the conference are your favorites so far?
Two roads diverged in a yellow wood And sorry I could not travel both And be one traveler, long I stood And looked down one as far as I could To where it bent in the undergrowth;
Then took the other, as just as fair And having perhaps the better claim, Because it was grassy and wanted wear; Though as for that, the passing there Had worn them really about the same,
And both that morning equally lay In leaves no step had trodden black. Oh, I kept the first for another day! Yet knowing how way leads on to way, I doubted if I should ever come back.
I shall be telling this with a sigh Somewhere ages and ages hence: Two roads diverged in a wood and I— I took the one less traveled by, And that has made all the difference.
I don’t have enough poetry in my life. Probably many people don’t. I used to enjoy poetry regularly and even write a piece every now and then. Long gone are those times…
I recently finally read this poem—and because I interpreted it differently at first, I decided to share it here on my blog. Of course, it is also because I like the poem and the message it is “hiding.” Maybe you read it already, maybe you haven’t, but based on what I heard, many people misinterpret it. In fact, it is supposed to be among the best-known, most-often-misunderstood poems on the planet.
At the first reading, one might think the poem says how the speaker took the less beaten path and that made all the difference.
Read it once again though and you may realize that is not the case—the speaker admits that both paths were perhaps equally untouched that morning; neither of the roads was less traveled by.
He then goes on to predict that in the future, he shall be saying that he has chosen the less beaten path—meaning that he might be stretching the facts or that he himself will later believe that he has chosen the one less traveled by. It deals with how that moment of decision will look (differently) from a future perspective.
In addition, all the speaker says about the consequences is that it has made all the difference. That can mean both positive and negative.
The Road Not Taken is a poem about choice. It tells one powerful truth about choices: We can always only know the consequences of the choice that we have made. We might sometimes wonder what would life be like, if we decided otherwise; we might play out different scenarios in our heads, but the fact is—we will never know.