Thomas Edison famously said that genius is 99% perspiration, 1% inspiration. But how do you create a space in your head for that 1% to thrive? Steve Coomber explores the creative brain For centuries, inspiration has been the spark that fires up new technologies and launches business empires.
Why do we do it, how does it work, why does it matter? A broad range of creative professionals — including designers, actors, artists, and ad-men — reflect on the creative process. Why do you create?
CHICAGO -Celebrated creative shop Crispin Porter + Bogusky CEO Jeff Hicks raised the bar for ad agencies during a packed keynote session Oct. 25 at Forrester’s Consumer Forum 2006 at the Palmer House Hilton. The future of advertising is that there isn’t any.
Scientists have repeatedly shown that there’s a link between sleep deprivation and obesity. When you cut back on sleep, your body produces less leptin, a hormone that helps regulate appetite and metabolism, and more ghrelin, a hormone that stimulates hunger.
A 2011 survey that revealed that a Starbuck’s barista gets more training than an ad agency staffer spurred Andrew Benett to think more broadly about talent and best practices in other industries.
In this exclusive excerpt from Creativity, Inc., Ed Catmull unveils one of his key management tools—the Pixar Braintrust, which has helped the animation powerhouse score 14 box office hits in a row.
Leonard Bernstein once said, “To achieve great things, two things are needed: a plan, and not quite enough time.” Planning is good, but deviating from it is key for blue-sky performance. The question is, what forces us to do this?
Trends change, culture evolves, technology improves… What stays the same? What are we left with? People. The human element. @leoburnett’s HumanKind is certainly one of the best marketing communications philosophies out there. “It’s an approach to marketing that serves the true human needs, not the other way around. That’s why everything we do for our clients is done with the human element in mind. A brand with purpose can be a true agent of change and transform the way people think, feel, and act.”