If you are one of those intending to make a living by working in advertising and you haven’t made that decision just yesterday, you are most likely familiar with the famous annuals, awards and associations that you need to follow. (I might however create a list of those as well soon.)
However, the following is a compilation of websites, blogs and a podcast that are geared toward young people in advertising, no matter if they are ad students, professionals or just enthusiasts. You might have not known some of these websites or none of them, and that should change. The content that you can find in the listed sources is pure gold.
1. AD TEACHINGS
Ad teachings is a Tumblr blog run by Suzanne Pope, a freelance copywriter and creative director with 20+ years of experience in advertising. Today, Suzanne is the Creative Director at Healthwise Creative Resource Group, a healthcare agency in Toronto. Suzanne’s work has appeared in Archive and Communication Arts, and she is the winner of a One Show Silver Pencil. Suzanne is a frequent contributor to ihaveanidea.org, and teaches advertising courses at Humber College in Toronto. Suzanne started Ad Teachings to provide free advice and instruction to young people in advertising.
ADdendum101 features super-sweet, short articles written by people who work at the most renowned agencies in the United States. (Goodby, Silverstein & Partners, TBWA Chiat NY, AKQA and Ogilvy & Mather NY just to mention a few.) The articles, although poor in word count, are rich on gold words of advice, mostly about how to put a portfolio together, what to put in it and how to get your foot in the door.
We were always told “your book is all about the work.” It’s not true. Your book can be so good, it could cure world hunger. That doesn’t mean shit unless someone looks at it.
Theres really only two ways a creative recruiter will look at your book. Either it’s sent to them by friend or they’ve hunted you down themselves.
Advertising is like a club that you get invited into. It’s tiny, and someone always knows someone who knows someone.
That’s just an excerpt from one of the articles by Josephine, AKQA that you can find there.
3. MAKIN’ ADS
"For students of advertising, portfolio schools hopefuls and anyone else putting their book together. Please remember: Everything written here may be wrong."
Makin Ads is another gem in this collection. (Actually, all sites mentioned in this post are true gems.) This blog contains articles on how to write taglines, comments on current ads, discusses how to network with advertising pros and much more. The articles published at Makin Ads are filled with great insight and wisdom. Makin Ads Head over there and read all of them.
"Hosted by Dan Balser, Advertising Department Head at The Creative Circus in Atlanta, this is a biweekly conversation about advertising. But it’s not just about the industry; it’s about the people in it."
Don’t Get Me Started is a very casual, very honest and very insightful talk about advertising, working in the industry, making ads that move the world, getting the dream job and everything else that is more or less connected to these topics. You’ll love it because of how relaxed and open the host and his guests are in their conversations. Of course, you’ll also love it because of how awful lot you can learn from these people.
Do you think this post is missing a great resource? Let me know!